Off-Interstate Logo Sign rates

Advance Sign: The first or primary sign a business has in any given direction of travel is known as the Advance sign. This blue sign is usually ¼ Mile from the intersection. It has a directional designation, (e.g. Next Left), a service designation, (e.g. Gas, Food, Lodging, or Camping), and a business Logo plaque. On the billing invoice, these signs are referred to as “ADV”.

Intersection Sign: The secondary sign a business may have in any given direction of travel is known as the Intersection sign. If a business is not visible from the intersection where the motorist turns off of the highway, they may require an Intersection sign. This blue sign typically includes a directional arrow, a service designation, (e.g. Gas, Food, Lodging, or Camping), and a business Logo plaque. When necessary, mileage is also indicated below the plaque. On the billing invoice, these signs are referred to as “INT”.

The placement of Advance and Intersection signs is determined by an engineering study of the highway.

Where navigation is difficult, multiple Intersection signs may be necessary.

If more than one business requests a sign at the same intersection, multiple plaques may be installed on the same Advance or Intersection signs.