Interstate Logo Signs

Interstate logo signs consist of a large blue sign panel with individual businesses' logo plaques mounted on the panel.  Interstate panels have legends, or titles, for 5 different types of services: Gas, Food, Lodging, Camping and Attractions.

As their name implies, these signs are located on interstate highways and expressways at exits where the businesses are located.

Naturally, the signs are not only valuable to the motorist, but also to the businesses featured on the signs.  While businesses may look at highway signs as a form of advertising or promotion, the signs are in fact classified as official traffic control devices and are regulated by Federal and State laws.

Since their inception in 1972, these were the first logo signs offered by the Travel Information Council.  Oregon was one of the early States to adopt the Federal Highway Beautification Act and replace billboards with business logo signs to direct motorists to essential services (Gas, Food, Lodging and Camping).  After a successful Oregon experimentation of Tourist Attraction logo signs in the late 1990’s, the Federal Highway Administration added Attraction logos to the list of permitted services on Interstate logo signs in 2000.